RB - Where is the toilet?

Activation to promote awareness

RB (Reckitt Benckiser) is a British multinational  producer of health, hygiene and home products company.

Sadly, lack of sanitation is a huge problem in our modern world. Where is the toilet is a RB campaign in collaboration with the World Toilet Day to bring awareness to this cause and help people in need.

 

//role: concept and art direction

//copywriter: Margherita Teodori

McCann London - Miami Ad School Quarter Away Program