RB - Where is the toilet?
Activation to promote awareness
RB (Reckitt Benckiser) is a British multinational producer of health, hygiene and home products company.
Sadly, lack of sanitation is a huge problem in our modern world. Where is the toilet is a RB campaign in collaboration with the World Toilet Day to bring awareness to this cause and help people in need.
//role: concept and art direction
//copywriter: Margherita Teodori
McCann London - Miami Ad School Quarter Away Program