MUBI - Don't pay to torture yourself.

Film campaign

Mubi is a subscription video-on-demand service, focused on international arthouse cinema.

Insight: Sometimes we are just too lazy to get into the odyssey of choosing something cool to watch and we end up torturing ourselves with the first crap that comes up on Tv.

Idea: We've cut movies scenes to show characters suffering the torture of watching bad movies on pay TV on or offline.


//role: concept and art direction

//copywriter: Bruno Buhr

//mentor: Raphael Taira

Miami Ad School