Mom Smart
Clean. Simple. Smart. Powerful.
Mom Smart
Integrated campaign for the launch of ARM & HAMMER Clean & Simple, a first-of-its-kind laundry detergent with just 6 ingredients. Clean & Simple is inspired by smart moms everywhere and the ways they make life simpler, smarter and better.
Credits:
Creative Direction: Ian Dunn
Copywriter: Judi Cutrone
Art Director: Emi Morita and Renata Chiara
Client: Arm & Hammer Laundry