Fuck Feminism 


//role: concept, copywriting, photography and art direction

//credits: Juliana Lobato, Helena Azevedo and Fernanda Graff


I did this project after I decided to quit my architecture career. My boss at that time was hitting on me and I had experienced previous episodes of sexual harassment when I was in college. 

I asked my friends to pose in the dark, imagining what they would do if someone was harassing them.

I used the light painting technique to symbolize how as women, we often end up wearing masks to hide our beauty as a way to avoid sexual harassment.