Mizuno - Donation run.
Activation to promote Awareness
In order to bring awareness to the “Adopt an Athlete” program, Mizuno (brazilian sports brand) will sponsor a free street-marathon in Rio de Janeiro. The run course will write the word “DOE” (donate in Portuguese) along the city blocks, transforming the streets into a message written by the runners.
//role: concept and art direction
//copywriter: Gabriel Barbério
//mentor: Thiago Espeche
Miami Ad School