Mizuno - Donation run.

Activation to promote Awareness

In order to bring awareness to the “Adopt an Athlete” program, Mizuno (brazilian sports brand) will sponsor a free street-marathon in Rio de Janeiro. The run course will write the word “DOE” (donate in Portuguese) along the city blocks, transforming the streets into a message written by the runners.

 

//role: concept and art direction

//copywriter: Gabriel Barbério

//mentor: Thiago Espeche

Miami Ad School

Board_doe02.png