I used to brush my teeth with just baking soda, and even though it worked pretty well it was gross. Arm & Hammer Essentials is a natural baking soda toothpaste that actually tastes good. To communicate the natural ingredients (and not gross taste) for print and digital we worked with a UK paper artist to show the refreshing beauty of a natural clean, tying in color elements from each product to create something I would hang on my wall.